![]() ![]() Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. He details the risks, the setbacks, the ruthless competition and the hostile encounters with bankers - as well as his many thrilling triumphs. ![]() While the Nike brand, and its swoosh logo, are instantly recognizable around the world, the man behind the athletic footwear, apparel and equipment-maker has always been a mystery. Shoe Dog was published in April 2016 and remains on the New York Times Best Seller list, and has beene translated in more than 40 languages worldwide. “I have been gratified by the reception my book has received and think that we can explain my journey and the story of Nike to an even larger audience in collaboration with Netflix.” “I look forward to working with my friend, the great Frank Marshall, in bringing my story and the story of Nike to the screen,” Knight said in a statement. Fox’s self-lacing Nike Mag shoes from Part II). The film reunites Marshall and Knight, who met in the 1980s during the production of Back To The Future (movie buffs will recall Michael J. Netflix Director Of UK Features Fiona Lamptey Exits ![]()
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